10 Ways To Keep Your Business Growing in the Holiday Season

Ways to keep your business growing in the holiday season

For many small businesses and service-based entrepreneurs, things can tend to slow down over Christmas and holiday season. That is, because they believe they do!

And because they’re in the habit of “expecting” things to be quiet, they end up also slowing down their marketing efforts. They don’t launch anything new, or keep their campaigns running. Funny that!

But here’s the thing – whilst your main competitors are missing in action, why not take advantage of the “quiet time” to stand out and get your business some well-deserved attention? Savvy entrepreneurs know this. They understand that low peak periods also mean a higher chance of attracting and converting clients.

What’s more, those ideal clients are in the perfect frame of mind to look for new opportunities and resources to kick-start their year. No matter what type of business you have or what kinds of products or services you sell, there are ways to keep growing your business, even throughout the holidays.

Business Growth During Holidays

10 Ways To Keep Your Business Growing in the Holiday Season

1. Change Your Perception

If you buy into the belief that people aren’t buying your type of products or services over the holidays, then you’re doing yourself a huge disservice. If you believe it’s a scarce time in the market, you’ll actually be right. What you focus on is what you get. So you want to flip that mindset around quick smart.

I know it can be extra challenging to think this way if your business is struggling. But you must trust me on this. If you truly believe the marketplace is abundant, and there is enough to go around, then you’ll start attracting more of what you want. People buy what they “value” and if you’re offering value, there will always be a healthy slice of the action for you to receive.

2. Keep Your Marketing Moving

This year, instead of letting your marketing campaign come to a screaming halt, you can ensure it keeps flowing along like a bubbling little brook. Just imagine, what a handful of well-planned social media posts, scheduled emails to your list, and a bunch of value-boosted videos (or creative ads) will do for your brand?

You could start the first quarter of the year with red hot sales, rather than trying to -re-ignite a fire with nothing but old ashes. Just think about the momentum you’ll already have in place for the rest of the year.

3. Play On Your Strengths

If you want to keep momentum going in your business, then the holiday season is not the time to be focusing on improving your weaknesses or learning new skills. Instead, use the 80/20 rule and focus on the 20% of the activities that give you 80% of your results. Now is the time to focus on your strengths.

If you’re good at putting together Facebook offers, then commit to ramping that up this month. If you’re savvy at creating engaging videos, then record a mini series and roll them out to your audience. And if good old fashioned ‘face to face’ networking is your thing, then seek out opportunities at holiday events to meet new people and share what you do.

4. Leverage the New Year Vibe

Humans are interesting creatures of habit. Every year during the festive season, they’ll indulge in party foods, get drunk at the office party and spend money like it’s going out of fashion. Then on January 1st, it’s as if someone has flicked a magical switch. Almost instantly, people are on a mission to become a better person. They’re motivated to start fresh, kick new goals and re-invent themselves.

This is your chance as a marketer to meet them where they’re at. Offer products and/or services that are aligned with the new year attitude.

Promote offers that:

  • Boost organisation & productivity
  • Enhance health, fitness & wellbeing
  • Help with decluttering & cleaning
  • Offer safety and protection
  • Compliment the season (ie; Summer fun, Winter warmers etc)

Basically, any product or service that can be aligned with a New Year’s resolution will amplify your marketing success and keep your business growing.

5. Keep in Contact With Your List

If you’re thinking most folks are sipping margaritas by a pool, or skiing up a storm on a mountainside every holiday, think again. People are still checking their emails, browsing social media and actively digital, during this time. And with mobile phones it’s never been easier to keep in front of them, wherever they’re hanging out.

If you commit to consistently turning up and engaging with your community over the Christmas and New Year period, it will definitely help keep the momentum in your business.

Use a CRM or Email Auto Responder to schedule your email broadcasts in advance. Give relevant and authentic value every week so your services stay top of mind. Whether you provide great tips and strategies, helpful advice, or fun and entertaining vignettes, your community will appreciate your generosity.

6. Stay Social

Time spent on social media starts increasing in early October and reaches its peak around New Year’s Eve. People are using their newsfeeds to get gift ideas during the holidays so this is an opportunity for you to boost brand awareness and promote your product.

Ideally, you would have already mapped out a plan for your social media strategy before the holidays commence. Even so, just a few well-thought out posts, aligned to your offers and consistently adding value, will do wonders for your holiday marketing.

If you need some help with a plan, then check out this post: How to Create a Social Media Strategy in 7 Do-able Steps

Once you’ve identified the specific holidays you want to cover, and the content you’re featuring, take time to schedule the content in advance, which will free up your time to provide real-time engagement during peak periods.

Here are some creative ways to use social media to keep growing your business during the holiday season:

Festive Hashtags

Using popular festive related hashtags, will help get more eyes on your social content – especially if your potential customers use Instagram or Twitter

Gift Lists

People are always looking for help when it comes to gift ideas. Why not make it super easy for them by providing Gift Lists. Feature “wish lists” curated for your specific audience and niche.

For example, you could create the perfect gift list for new mums, the must have list for gym junkies, the business owners gift guide or the ‘creme de la creme’ shopping spree for fashion lovers.

Just be sure to include your own products and services on the list as well as your favourites from other brands.

Special Offers

Having a special offer for the holidays and then using social media posts to promote it, is a great way to generate buzz and sales among customers.

Offer them only for a limited time or quantity. Bundle a bunch of services for a special price, offer two-for-one deals, provide free shipping or discount coupons.

Support a Charity

Get behind a charity that is aligned with your brand’s values and those of your followers. Hold a fund-raising event or promotion to raise funds for the cause, or collect toys and gifts for the needy. If you’re retailer you could donate a percentage of your holiday sales to your chosen charity.

Giveaways & Contests

The holiday season is the best time to giveaway something to your followers. You could host a competition and giveaway free products or services. Ask followers to post holiday themed content or selfies with a themed hashtag.

If you don’t have products or services you can giveaway, create a free download or exclusive video series. It will also double up as a great lead magnet to boost your email list.

Dress Up In The Spirit

Update your social profile and cover photos with festive-themed images and wording during the holidays. Create themed posts with a Christmas, New Year or Holiday vibe. Check out major retailers for inspiration to see what they do for their customers, for inspiration.

7. Keep It Fresh

Not everyone is looking for a “bargain” or discount during the holiday sales period. Some people just want exciting new offerings that are fresh and innovative.

There are many potential customers, who don’t need that swimsuit or Summer beauty product, prior to the new season. However once the season is in full swing, they’re ready and eager to buy.  If you sell retail goods, it’s a good idea to always keep some extra stock ready to sell mid season before you rush into promoting the next season’s offerings.

8. Launch a New Product

If other entrepreneurs in your niche are starting to wind down their online activities, then this is the ideal time for you to step up and stand out. Why not launch a brand new product?

In fact, the new year is ideal for “new” offerings. People are looking for new ways to improve themselves and get quicker results. And everybody loves something that’s “new” or different to what they’ve seen before.

Naturally, if you choose this strategy, you need to have prepared your launch well in advance of the holiday season so you can execute it smoothly. The longer you plan ahead, the easier it will be to convert clients.

9. Take A Break

Having time out is not only important for you and your family, but also for helping your business growth. Often, the best ideas come to you when relaxing on a beach, or taking a walk in nature – in other words, when you’ve stepped away from your business.

Unplugging on holiday, allows you to shift the way you do business and go from everyday ‘problem solving’ to ‘vision building’ and creative thinking. Inspiration often strikes when create the space for our minds to get creative, so taking a break is integral to separating work from leisure.

If you’re stepping away from your business over the holidays, schedule as much marketing activity as you can in advance, so you don’t have to check in every day on your business.

If you don’t have a team that can keep the momentum going for you in your absence, then at least hire a part-time VA or social media manager to keep your marketing campaigns running smoothly on your behalf.

10. Reach Out For Support

If your business is struggling financially and your marketing efforts are not getting you results, then the holiday season, is not the time to let your ego get the best of you. Reach out and get the help you need.

Invest in a coach or mentor who can give you the support and advice required; ask friends and family to refer business your way; reach out to business colleagues for help in promoting your offers to their communities.

Being honest and vulnerable about your situation won’t damage your business or reputation. It will ony help to build connection and trust, from those who care.

So there’s 10 ways you can keep your growing your business in the holiday season. Let’s make it a Happy Holidays not just for you, but your biz too! 

xo Kym

Love to discuss the best ways you can boost your business? Then book in for a Free Virtual Chat here and let’s get your marketing and business thriving.

How To Add Bonuses To Your Online Program & Make It More Enticing

How To Add Bonuses To Your Online Program & Make It More Enticing

how-to-make-your-online-program-more-enticing

Do you currently have an online program or course you’re creating, but feel like it’s lacking something? Are you wondering if it needs a little bit extra?  Something to make it more it exciting?

Then again, maybe you already have an online program or course, but it’s not converting well? People just aren’t excited to buy?

Then, I have just the solution for you!

How To Add Bonuses To Your Online Program & Make It So Much More Enticing!

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Watch on YouTube: https://youtu.be/qWelpJJlexQ

If you sell anything online today, then adding free bonuses as an incentive, is a fantastic way to boost value in the eyes of your customer.

What’s more, if you include a structured bonus plan with your online program, then it really can make the difference between you and your competitors. It really does make it more enticing and super-easy for your ideal client to say “yes.”

Bonuses Are Not New

Now the whole concept of offering a customer something for free, is not a new one. In fact, offering a bonus with products and services, has been around for centuries.

Remember the old television infomercial where the guy declares “Buy this and you’ll also get a free set of steak knives!!?”  Yep, it’s the ‘cliche’ sales pitch that called out to us in our lounge rooms for years.

But whilst that was a really cheesy (and annoying) way for informercials to sell their offers, the fact remains, that offering an extra special “something” for free, really does sweeten the sale for an audience.

a-great-bonus

A Great Bonus Effortlessly Entices Buyers!

Think about this for minute . . . .

Every time you visit the shopping mall, you’re always being offered a whole range of free bonuses.

I know that every Mother’s Day, when I’m looking to buy my mum a beautiful bottle of perfume, I’m always greeted with ‘Buy this perfume, and receive the matching body lotion for free!”

Each time, I’m tempted to go with one particular brand of perfume over another, because it means I’ll get the extra complimentary product.

Everyone loves the idea of receiving a free gift!

The Extra Benefits Of Adding a Bonus

I personally believe bonuses are an important part of your overall program structure. And the benefits to including them in your program package are huge:

A great bonus plan:

  • Increases the perceived value of your program for your client
  • Adds complimentary products and services (that you don’t supply)
  • Enhances the customer experience for your clients
  • Significantly boosts sales!
You know, I absolutely love coming up with new and creative ways to add value not only to my programs, but to my client’s programs too.

That’s because adding a bonus plan is a fun way to make programs different, exciting and super valuable to a client whenever they’re considering investing in you!

People Buy For The Bonuses!

It’s true. I once bought an online program purely for the bonus that came with it.

 

The bonus that came with the program was another entrepreneur’s course. Now this particular bonus course, was one I really wanted. I certainly didn’t mind buying the signature program on offer – it certainly was nice to have. But it was the “bonus course” was the “must have” for me.

 

So essentially, I purchased the first program, so I would receive the 2nd course.

 

In the world of online marketing, we know that many people purchase programs for the same reason. A big part of their decision to purchase a program, is because they’re excited by the bonuses they get.

 

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3 Types of Bonuses To Boost Conversions!

So now you get how pivotal adding a bonus can be, let’s look at 3 types of bonuses you can add to your online programs, that will help boost your sales conversions AND provide an awesome customer experience.

 

1. ACTION TAKERS BONUS

The ‘Action Takers Bonus’ is used to encourage people to act quickly. It’s a great way to help to initiate the purchase, so you can get those sales moving.

 

Great for New Product Launches
Action-taking bonuses are a popular strategy that you’ll see many online entrepreneurs use whenever they’re launching a new product.

 

Often they’ll kick off their launch with a series of webinars (or trainings), and at the end of the webinar, they’ll promote their new program (eg;  “. . . for everyone who signs up for the program today, you’ll also receive this extra bonus!”).

 

So, an ‘Action Takers Bonus’ is ideal when you want to persuade people to take action quickly and then reward them for it.

 

Also Great with Existing Products
An ‘Action-Takers Bonus’, also works well with existing products.

 

For instance, you may decide to re-launch your program or conduct a promotional campaign to help build new interest. Implementing a new bonus to get people excited and eager to buy, will definitely help your potential clients make the decision to act today.

 

So an ‘Action-Takers Bonus’  is one that “rewards” your customers for taking action. It works equally well for both new or existing products and is a great way to give your sales campaign a boost, particularly in the early stages.

 

2. THE EXPIRY BONUS

Like the name implies, this type of bonus comes with an expiry date. This means your potential buyers have to act before a certain date, in order to receive their special bonus.

 

Expiry Bonuses also work really well, strategically placed throughout a product launch or promotional campaign you’re running.

 

When setting up your Expiry Bonus:
  1. Decide on the date deadline you want people to act by, in order to receive their bonus
  2. Notify your audience (ie; target market) to purchase before the deadline, in order to receive their bonus.
So whether you’re promoting your program via a series of Facebook Ads, announcing it via email to your list, or selling tickets to a live event, combining your promotion with an expiry bonus, motivates your audience to purchase sooner rather than later.

 

Including an Expiry Bonus a really good way to help those people who may be sitting on the fence, to make purchase before the deadline.

 

Why Does A Deadline Help Buyers Take Action?

It’s human nature for many people to postpone things. If people believe they have a long time before they have to act, then they have a tendency to put things off that aren’t urgent and focus on other priorities that need to come first.

 

But when you give your prospective customers an incentive to act sooner, then it provides them with a sense of urgency to make the purchase.

 

3. VALUE BOOST BONUS

A ‘Value Post Bonus’ is a bonus without a deadline. It’s a free additional bonus you always include with the purchase of your program.

 

If you have an evergreen program (ie; one that is always available to purchase), then a ‘Value Boost Bonus’ is definitely an add-on you should consider. A well thought out ‘Value Boost Bonus’ is that extra bit of incentive your buyers will love, to make your program so much more irresistible.

 

4. SURPRISE BONUS

One more lovely way to provide bonuses for your clients is with a surprise bonus!
Once you have received enrolments in your program or whenever someone signs up for your services, why not gift them with an extra bonus they don’t expect?

 

A surprise bonus also makes a beautiful thank you gift. You can either send an actual gift in the mail, or email your client a a lovely welcome note with a link to their digital bonus.

right-type-of-bonus

 How To Add Bonuses To Your Online Program

HOT TIPS FOR SETTING UP A BRILLIANT BONUS PLAN!

1. Make the value of your bonuses EQUAL TO or GREATER THAN the investment your customer is making.

This increases the overall value of the investment for the customer. When it comes to making the decision to purchase your program, an amazing bonus bundle will make the sale a seamless one.

2. Aim for 2 to 3 Bonuses for each Signature Program or Course

If it’s difficult to come up with one large bonus for your buyers, then you can bundle together 2 or 3 attractive bonuses, to increase the overall value instead. Your clients will love the extra gifts, especially if it’s something they would have purchased separately anyway.

 

NB: Avoid adding too many bonuses to your bundle, or it can have the reverse effect and devalue your program. Two or three that equal the value of your program will work well.

 

3. Ensure Your Bonuses Enhance The Core Offer

Always ensure the bonuses you choose are related to your program. If the bonuses you add are not related – or don’t enhance your offer –  then won’t help to increase sales. All they’ll do is confuse or overwhelm your customer.

 

The best way to find a bonus that enhances your offer, is to consider:

 

The First Step
What is the First Step your clients need to take before your program? What type of bonuses would help them take this step?

 

The Next Step
After completing your program, what would be the next step your client needs to take? What type of bonuses would support them to do this?

How Can You Enhance Their Experience?

What types of resources, tools or complimentary trainings would support your client’s learning and results when in your program? Could these be offered as a bonus to enhance their learning experience?

There are many directions you can go, when deciding on the ideal bonus. Ultimately, you’ll know which ones best suit your industry, your area of speciality and your client’s needs. If ever in doubt, ask does this ‘compliment’ or ‘takeaway from’ my program and my client’s experience?

Deciding on the Perfect Bonus To Add To Your Online Program

Now if you’re still unsure what type of bonus would be right for your program, you’re welcome to reach out to me here anytime.

 

But one of the easiest and quickest ways to determine the perfect bonus for your audience – is to ask them!
  • What are things your client values?
  • What are they constantly searching for?
  • What other products & services are they interested in?
Ask your audience what products or services they would love as a bonus. Then all you have to do, is brainstorm different ways to provide them!
I hope that inspires you to create some amazing bonuses for your online programs.  

 

You know, adding a “bonus” as an incentive to your offer is just one of the many tips I share in my Awesome Offers Checklist (It’s Free!) .
Download your copy here:

 

awesome-offers-checklist

 

What Bonus Ideas Do You Have?

Let me know in the comments below what great ideas you have as a bonus, or share what you already offer as a bonus with your online program?

Kym xo

6 Ways To Instantly Increase Credibility In Your Niche

6 Ways To Instantly Increase Credibility In Your Niche

Firstly, why is it important we increase credibility in our niche?

Well, we know for many coaches and consultants, there is a lot of competition out there.

That’s a whole lot of personalities and brands all competing with you.

Just like the old saying goes – it’s important to build the ‘know, like and trust’ factor – so therefore, increasing credibility plays a big part in creating “trust” for your potential clients.

When a prospective client first looks at you, visits your website and watches what you do, they may initially think  ‘Yeh!, this coach is like-minded, I can  relate to them!’  

But, what they really want to know, is if they spend money on your products or services, will deliver?

We’ll here’s 6 ways to help you prove that to them right from the get-go!

6 Ways to Instantly Increase Credibility in Your Niche

Watch on YouTube: https://www.youtube.com/watch?v=T8JXDzDTY8M

1. Deliver What You Promise

Whatever you put out there (whether it’s on the internet or offline), make sure you deliver on what you promise!

If you say “you’re going to walk away with X,Y, or Z when you do my program”  –  then make sure they walk away with those things.

There’s nothing worse than investing in a program or training, only to walk and think ‘hang on a minute, I remember they said I would  get this!’  or ‘I thought I’d be able to do this . . . and I don’t recall them talking about that at all!?’

So you want to always deliver on what you promise. It’s the first and most important rule of gaining credibility.

2. Ask For Testimonials

Next, make sure you always ask for testimonials from your clients.

If you haven’t already done so, place client testimonials on your website and throughout your documentation. Basically, anywhere where it’s appropriate to show your clients results when working with you.

If don’t already have testimonials in place, go back to former clients and ask for one.

You’ll know the clients who have been absolutely thrilled with working with you – the ones who have told you how much they’ve enjoyed the experience (they’ve probably  already told you so in an email).

Get Their Permission First

All you’ll have to do is ask for their permission and confirm with them that they won’t mind being featured in your marketing and on your website. One step better, is to ask for a video testimonial.

Video Testimonials Rock

A video testimonial from a happy client is a really awesome way to showcase your credibility.

We all like watching videos today. Not only are they quick to consume information, but we can also “see” that a testimonial is genuine – not something that’s been made up!

How To Ask Your Client For A Testimonial

Next time you work with a client, make it part of your procedure, towards the end of your journey together, to ask for a testimonial.

All you have to do is say –

Would you mind if I featured a testimonial from you?  I know you’ve had a great experience, you’ve told me so. Could we put that on my website? Or could we use that as part of my marketing materials?’

Potential Clients Can Relate

And the other great thing about testimonials, is they allow potential clients to see how they can get results as well. They can relate to that person and think ‘Oh, that could possibly be me, and I’ll be able to get those results too!

3. Show Evidence of Experience

Now, if I was a potential client who visited your website, I would want to see evidence of what it is you’ve done.

Whilst client testimonials and sharing client’s results in case studies is one way (and that’s certainly a very powerful way!) there are other ways to provide evidence of your experience:

  • Awards – Highlight awards you’ve won in your industry which support your expertise and talents.
  • Media Appearances – Show evidence of features in prominent media publications, authority websites or newspapers as a way to demonstrate you know what you’re talking about.
  • Best Selling Book – If you’re a best-selling author, showcase your book as testament to your knowledge and credibility in your niche.
  • Photos & Video Footage – If you’re a speaker or trainer, shows photos and/or video footage of you speaking at events. It’s great evidence of what you’re really good at.

Set Up A Media Page

If you are a coach or consultant interested in attracting speaking gigs or media appearances, create a Media Page on your website.

A media page is one page that highlights all your achievements and accolades in one place (ie; speaker bio, professional images, awards, contact details etc). Basically, everything the media would need to quickly gain information about you, in one place.

4. Have Consistency In Your Business

Another way to instantly increase credibility is to create consistency across all aspects of your business.

Look at every of your business and notice if it’s consistent:

Customer Service

How do you handle your enquiries and messages? Are your phone calls being handled a particular way each and every time? Do you have a follow up system in place that is consistent for all your customers?

Branding

Is your branding consistent across all mediums?  Your colours, images and design.

Is it clear who you are, whether a prospective client goes to Facebook, LinkedIn, Twitter or Instagram. Is it the same if turn up to an event to see you speak live?

Consistent branding is something that helps to demonstrate the consistency of your business and credibility for your clients.

Products & Services

You also want to ensure you have consistency in all of the products and services you deliver.

There’s no point putting out something that is amazing one month, only to put out something else that appears cheap and nasty, or just thrown together the next month.

Keep that wonderful level of consistency across the board, so people know they can always expect quality from you.

And a final tip about consistency .  .  .

Create Consistency in Your Message

Make sure your speciality (and what you want to be known for) is consistent in all your messaging.

Let people know you’re the ‘expert’ in that area. Make it easy for them to see you’re the “go to girl’ when they really need help for that particular thing you do.

Then when your message is consistent, you’ll find you get more referrals, because you’re known for that speciality!

5. Expand Your Knowledge

To increase credibility in your niche, it also pays to keep up-to-date with your knowledge in your area of expertise.

Now I presume (especially if you’re experienced coaching and consulting clients) that you already have a lot of knowledge in your niche. However,  it’s also important you keep up-to-date with trends in your industry and keep enhancing those skills you already have.

Keeping going to those courses and events that help strengthen and enhance the knowledge and skills you already have.

6. Be Confident

And finally, nothing is more attractive than someone who is confident in their business.

I’m not talking about having a ‘big ego’ or going about with an attitude of  ‘look at me!,’ ‘look how fantastic I am!’  – but rather, I’m talking about confidence in your skills and ability to get results for your clients.

People Love Certainty!

People are always looking for certainty when they hire someone to do a job for them.

It’s like when you take your car to the mechanic – you want to know the mechanic will do a great job and not rip you off. It’s the same when hiring a coach or consultant.

When people see you’re confident about the results you deliver and you know what you’re talking about, they can relax.

They feel reassured they’re in safe hands and that you’re going to help them get the job done.

And you definitely increase your credibility!

A HEART-FELT REMINDER FOR ALL COACHES, CONSULTANTS & CHANGE-MAKERS

You know you’re good at what you do. You know you’ve got value to offer.

So I want you to always remember somebody needs THAT

And you can always be confident in knowing THAT!

Even if you’re just starting out, you can increase credibility by just being in confident in how you explain what you do and how you can help others – and it will go along way in helping you gain credibility and attract more business.

So I hope you’ve enjoyed discovering these 6 Ways You Can Instantly Increase Credibility in Your Niche

These are actually just part of the many tips I provide in my Awesome Offers Checklist (It’s Free!) which you can download here:

Now you can go and check out even more ways to be awesome in your industry and be awesome with the offers you put out there!

Have a wonderful day and I’ll see you again soon!

Kym xo

What Your Business Needs To Swing: Aligning Your Business With Your Values

What Your Business Needs To Swing: Aligning Your Business With Your Values

I’ve just finished a session with a beautiful client today, and was reminded just how important values are.

Not only do your values effect your life in general, they also effect your business. That’s why it’s necessary to set up a business model, that aligns with your personal values.

Aligning Your Business With Your Values

The thing is, if your business model isn’t aligned with your personal values, you’ll experience a lot of struggle and conflict. You’ll only be able to grow your business to a certain extent.

At worst, your business won’t be sustainable.

1. Love, Connection & Community

Let’s say you have a high value of love and connection. You value being part of a family, being around others and really belonging to a team.

Then working in a business where you’re always on your own, will be struggle for you. That’s because you need to regularly connect with others and feel part of a community.

If you’re a coach or consultant that works a lot by yourself (or one-on-one with clients like myself), then you’ll want to ensure you include activities in your business model, that satisfy that value for you.

How To Feel More Connected In Business

A great way to ensure your need for belonging to a “tribe” or “team” is met, is to collaborate with other business owners on various projects. That way, you’ll satisfy that need for belonging, socialising and connecting with others.

Another way is to set up joint ventures. So that you work together on a collaborative project.

You could also create more ways to connect with your clients such as:

  • Half or full day workshops
  • VIP days
  • Group live coaching calls
  • Group Q&A calls
  • Live webinars
  • Live Facebook calls
  • Join a mastermind group
  • Attend regular networking events

Brainstorm a whole bunch of ways you can create a sense of ‘connection’ and community in your business so your values are met.

2. Fun & Adventure

If fun and adventure rank high in your values, then you’ll need to look at ways to incorporate fun and adventure in your business model as well.

You might have a love for travel. Then you’ll want to make sure your business allows you to travel on a regular basis.

Whether you’re employed by someone else, or work for yourself –  a role where you get to travel, do fun and adventurous things, and get out and about, is really going to rock with you.

How To Bring A Sense Of Fun To Your Work

Similarly, you can meet your values by bringing a ‘sense of fun’ into your work.

For example, if you work in what is considered a ‘serious’ or analytical style of business  – such as accounting, IT, finance or law, then consider a number of ways you could bring some fun into what you do.

Perhaps you could include an element of fun into

  • the way you serve your clients
  • the way you promote your services
  • creating a fun experience for website visitors

Think about the various ways you could bring that love for ‘fun and adventure’ into your business model.

Understanding Values Creates a Sustainable Business

Knowing your values definitely makes it easier for you to perform at your best and get the most satisfaction out of your work.  It also helps you identify those areas where you may struggle, so you can get the support or tools you need to make everything run smoothly.

Lastly, understanding what you value and having a business that is aligned with your values, means you can create a business that is sustainable for the long term.

If you’d like more information about identifying your values and how they play a role in life and business, I highly recommend reading The Values Factor: The Secret to Creating an Inspired and Fulfilling Life by Dr John DiMartini. 

The Replay

  • What you value does not only effect your life, it also effects your business.
  • If your business model isn’t aligned with your values, you’ll only be able to grow your business to a certain extent.
  • If you have a value for love and connection then you’ll need to regularly connect with others and feel part of a community.
  • Brainstorm ways to create a sense of ‘connection’  in your business so your values are met
  • If fun and adventure are a high value for you, then look at ways to bring that sense of ‘fun and adventure’ into your business model too.
  • Understanding what you value, then aligning your business with your values, will mean you will have a business that is sustainable for the long term.

What Do You Value?

Share with me below what it is that you value highly in life?  Do your values show up in your business? If not, what do you need to change?

Kym xo

7 Proven Content Marketing Tips for Small Business

Today, small business owners need to be skilled at a lot more than just the product or service they offer. Often they also have to be the bookkeeper, the admin assistant, and of course, the entire marketing department.

But there’s a lot more to marketing a business these days, than just slapping up a website and throwing a Facebook page together. To build a loyal, responsive customer base, you need a proper content marketing strategy in place first.

Content marketing is one of the most effective ways you can engage – and keep – your audience on a budget. So let’s look at some content marketing tips for small business you can implement consistently to attract more customers and build your online profile.

What is Content Marketing?

Put simply, Content Marketing is using information or resources (ie; content) you create and/or gather yourself, and then putting it in a form that is useful and beneficial to your target customer.

The purpose of the content may be to engage your audience and promote discussion about your services, or it could be to offer them useful or exclusive knowledge in exchange for their email address to build up your mailing list.

The most important part of a content marketing strategy is that you need to offer your customers content that is helpful – something that will address a need they have within their own life or business, and for that content to be of a high quality.

Using Content Marketing to Build your Mailing List

A person’s email address and contact details are a valuable and private possession for them – asking them for an email address to add to your mailing list (usually in exchange for something) is like asking someone for their front door key. It’s a trust issue. They have to trust you not to spam them or share their contact details with others.

Marketing solely on social media can be a bit hit and miss and it’s a very crowded marketplace out there, but an email address gives you a direct line onto your customers’ home computer or phone inbox.

So, how do I build enough trust to collect their email address or be given a reprieve from the spam filter?

Easy, show your customer that you’ll provide them with great quality information by solving a problem they have, filling a gap in their knowledge or providing information about a process, product or service they use. Soon they’ll see you as a valuable asset. The more useful and entertaining content you provide, the more interest and trust they’ll have in your other products and services.

7 PROVEN CONTENT MARKETING TIPS FOR SMALL BUSINESS

Step 1: Who is your ideal customer?

To create a strong Content Marketing Strategy for your business, the most important thing to consider first, is to question “Who is my customer?”

It may seem an obvious start, but you’d be surprised at how many businesses assume they know the demographics and interests of their target customer – but when the research rolls in, they find they’ve hit far from the mark!

As an example, does your business target young men as the ideal client? Older women? Pet owners? Childcare workers? Health professionals?

Take the guesswork out of the equation by asking your existing customer base about themselves – a simple five or ten question survey, run through an engine like SurveyMonkey (the first 100 responses are free), will allow you to really define your customer base.

Step 2: Identify what your customer needs

If you can’t ask your customer directly, what they want or need, begin by looking at your competitors. What do they offer and what do they lack?

For example – is it hard to find a step-by-step guide to setting up a specific type of software? Do your customers need ideas for new team-building activities? Would they love an entertaining eBook or case study perhaps?  Or, maybe they’d highly value an exclusive piece of artwork they won’t find anywhere else You could provide information about outsourcing services or set up great resource sites.

In other words, what quality content can you offer your customer, that allows them to see you as a friend, and later, as an expert in your field? When you find those gaps, fill them!

Step 3: Keep a clean, simple style – quality always stands out

There’s no denying it – the internet, and especially social media, are saturated with content. Busy pages, overcrowded advertisements and messy images – they’re flying in on every platform, every day.

Every business wants a piece of your customers’ attention – and marketing done wrong, looks a lot like spam. Your customers are rightfully wary of it.

This isn’t all bad news, in fact it’s great! Use their discerning eye to your advantage.

Keep your content clean, simple and to the point. In a pond full of fish, be the swan.

Step 4: Choose your words wisely

As I mentioned earlier, most customers are savvy, discerning and wear a healthy coat of spam-repellent! The best way to combat their hesitation in committing, is to be authentic.

I can’t stress this one enough. Be yourself.

Think of it this way –  have you ever seen a movie that had the potential to be great, but was let down by that one actor that couldn’t quite cut it? They tried too hard to be someone else, but despite their best efforts, we just see them. The real person.

Our ‘fake’ radars started beeping and they were no longer ‘believable’ as anything else. Now, unless you’re the small business equivalent of a golden globe winner, your customers will certainly recognise a false image if you project it. There’s really no need.

Be yourself – your own wonderful, creative, motivated, number-crunching, card-swapping, kid-wrangling or jet-setting self. Let them know who you are and what your business goals look like by showing them through your words, images, posts or articles. Provide interesting and useful content to your clients, and they’ll return the favour with their loyalty.

Providing quality content isn’t just a way of getting something back from your customers, it’s fundamentally about relationships. Building a great relationship between you, your customer and your brand is number one priority. Sales follow trust.

Step 5:  Pretty as a Picture

Stand out from the crowd by incorporating high quality, stylish images into your content. With dozens of royalty-free sites available online and many low-cost subscriptions available, there’s really no excuse to be sharing dull content.

Check the term and conditions of use before you download – many royalty-free sites simply require an acknowledgement as the image source in your work, or you can search by topic or keyword and buy licences for stand-out images and videos from sites like iStockphoto, Shutterstock, Pond5 and  Video Blocks.

Let your content tell the full story, pictures and all.

Step 6: Don’t just share your content, collaborate!

Now that you’ve defined your audience, figured out what they need and then created a strong, entertaining piece of content to fill that gap in their knowledge (with images!) you simply need to post it to your site and wait for the accolades to come rolling in. Right?! Wrong!

Your new content is now a valuable asset to your business. Share it as widely as you can! Having a great Content Marketing strategy is like having a treasure map, but once you find ‘X’, you still need to dig.

Here are some ideas to make your content work harder for you.

  • Use your Content Marketing resources to offer a value-add to allied businesses, let them share your content to their customer base (increasing your own reach in the process!).
  • Create a podcast/ worksheet/ FAQ sheet or share alongside it.
  • Go searching for examples of your content in real life and interview those businesses to start a discussion about their experiences.

No matter the subject matter, there are countless, creative ways you can collaborate with other small businesses and creatives to achieve mutual success.

Step 7: Keep creating new content!

It may seem a challenge at first, but each new article will build upon those before it. Providing your customers with a steady stream of useful, interesting content will keep your business top-of-mind when the time pops up that they need services that you provide.

If you get stuck for ideas or need a break, bring in a fresh pair of eyes by doing a ‘blog-swap’ article with another product expert, business partner or creative. Search through forums, hashtags and online groups related to your content and engage in their discussions to share your work (with permission) and ask which parts of it you should delve into a little deeper.

Hold a think-tank of your own staff or friends to come up with new topics to write about and best of all – ask your customers directly what they’d like to know.

Make the most of the resources you already have at your disposal – the fact that you already know your own business inside out (plenty of interesting content there!), the direct opinions of your customers and, if you decide to use your content to build a mailing list for your business, ultimately use a direct line of communication between your desk and your customer via a newsletter or alert system.

THE REPLAY

  • Content marketing is the ideal way to build your mailing list. The more useful and entertaining content you provide, the more interest and trust your clients will have in your other products and services.
  • To create a strong Content Marketing Strategy for your business, the most important thing to know is, who is your ideal customer.
  • Identify what your customer needs. What quality content can you offer that allows your customer to see you as a friend and expert in your field?
  • Marketing done wrong, looks a lot like spam. Keep your content clean and in simple style – quality always stands out over quantity.
  • Building a great relationship between you, your customer and your brand is number one priority.Be yourself and create content in your voice.
  • Stand out from the crowd by incorporating high quality, stylish images into your content
  • Share your content and collaborate with other small businesses for mutual success.
  • Keep creating a steady stream of new content for your community

I hope you enjoyed these content marketing tips for small business. Tell us below, what are your best content marketing tips?

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