I’ve just finished a session with a beautiful client today, and was reminded just how important values are.

Not only do your values effect your life in general, they also effect your business. That’s why it’s necessary to set up a business model, that aligns with your personal values.

Aligning Your Business With Your Values

The thing is, if your business model isn’t aligned with your personal values, you’ll experience a lot of struggle and conflict. You’ll only be able to grow your business to a certain extent.

At worst, your business won’t be sustainable.

1. Love, Connection & Community

Let’s say you have a high value of love and connection. You value being part of a family, being around others and really belonging to a team.

Then working in a business where you’re always on your own, will be struggle for you. That’s because you need to regularly connect with others and feel part of a community.

If you’re a coach or consultant that works a lot by yourself (or one-on-one with clients like myself), then you’ll want to ensure you include activities in your business model, that satisfy that value for you.

How To Feel More Connected In Business

A great way to ensure your need for belonging to a “tribe” or “team” is met, is to collaborate with other business owners on various projects. That way, you’ll satisfy that need for belonging, socialising and connecting with others.

Another way is to set up joint ventures. So that you work together on a collaborative project.

You could also create more ways to connect with your clients such as:

  • Half or full day workshops
  • VIP days
  • Group live coaching calls
  • Group Q&A calls
  • Live webinars
  • Live Facebook calls
  • Join a mastermind group
  • Attend regular networking events

Brainstorm a whole bunch of ways you can create a sense of ‘connection’ and community in your business so your values are met.

2. Fun & Adventure

If fun and adventure rank high in your values, then you’ll need to look at ways to incorporate fun and adventure in your business model as well.

You might have a love for travel. Then you’ll want to make sure your business allows you to travel on a regular basis.

Whether you’re employed by someone else, or work for yourself –  a role where you get to travel, do fun and adventurous things, and get out and about, is really going to rock with you.

How To Bring A Sense Of Fun To Your Work

Similarly, you can meet your values by bringing a ‘sense of fun’ into your work.

For example, if you work in what is considered a ‘serious’ or analytical style of business  – such as accounting, IT, finance or law, then consider a number of ways you could bring some fun into what you do.

Perhaps you could include an element of fun into

  • the way you serve your clients
  • the way you promote your services
  • creating a fun experience for website visitors

Think about the various ways you could bring that love for ‘fun and adventure’ into your business model.

Understanding Values Creates a Sustainable Business

Knowing your values definitely makes it easier for you to perform at your best and get the most satisfaction out of your work.  It also helps you identify those areas where you may struggle, so you can get the support or tools you need to make everything run smoothly.

Lastly, understanding what you value and having a business that is aligned with your values, means you can create a business that is sustainable for the long term.

If you’d like more information about identifying your values and how they play a role in life and business, I highly recommend reading The Values Factor: The Secret to Creating an Inspired and Fulfilling Life by Dr John DiMartini. 

The Replay

  • What you value does not only effect your life, it also effects your business.
  • If your business model isn’t aligned with your values, you’ll only be able to grow your business to a certain extent.
  • If you have a value for love and connection then you’ll need to regularly connect with others and feel part of a community.
  • Brainstorm ways to create a sense of ‘connection’  in your business so your values are met
  • If fun and adventure are a high value for you, then look at ways to bring that sense of ‘fun and adventure’ into your business model too.
  • Understanding what you value, then aligning your business with your values, will mean you will have a business that is sustainable for the long term.

What Do You Value?

Share with me below what it is that you value highly in life?  Do your values show up in your business? If not, what do you need to change?

Kym xo

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