For many small businesses and service-based entrepreneurs, things can tend to slow down over Christmas and holiday season. That is, because they believe they do!
And because they’re in the habit of “expecting” things to be quiet, they end up also slowing down their marketing efforts. They don’t launch anything new, or keep their campaigns running. Funny that!
But here’s the thing – whilst your main competitors are missing in action, why not take advantage of the “quiet time” to stand out and get your business some well-deserved attention? Savvy entrepreneurs know this. They understand that low peak periods also mean a higher chance of attracting and converting clients.
What’s more, those ideal clients are in the perfect frame of mind to look for new opportunities and resources to kick-start their year. No matter what type of business you have or what kinds of products or services you sell, there are ways to keep growing your business, even throughout the holidays.
10 Ways To Keep Your Business Growing in the Holiday Season
1. Change Your Perception
If you buy into the belief that people aren’t buying your type of products or services over the holidays, then you’re doing yourself a huge disservice. If you believe it’s a scarce time in the market, you’ll actually be right. What you focus on is what you get. So you want to flip that mindset around quick smart.
I know it can be extra challenging to think this way if your business is struggling. But you must trust me on this. If you truly believe the marketplace is abundant, and there is enough to go around, then you’ll start attracting more of what you want. People buy what they “value” and if you’re offering value, there will always be a healthy slice of the action for you to receive.
2. Keep Your Marketing Moving
This year, instead of letting your marketing campaign come to a screaming halt, you can ensure it keeps flowing along like a bubbling little brook. Just imagine, what a handful of well-planned social media posts, scheduled emails to your list, and a bunch of value-boosted videos (or creative ads) will do for your brand?
You could start the first quarter of the year with red hot sales, rather than trying to -re-ignite a fire with nothing but old ashes. Just think about the momentum you’ll already have in place for the rest of the year.
3. Play On Your Strengths
If you want to keep momentum going in your business, then the holiday season is not the time to be focusing on improving your weaknesses or learning new skills. Instead, use the 80/20 rule and focus on the 20% of the activities that give you 80% of your results. Now is the time to focus on your strengths.
If you’re good at putting together Facebook offers, then commit to ramping that up this month. If you’re savvy at creating engaging videos, then record a mini series and roll them out to your audience. And if good old fashioned ‘face to face’ networking is your thing, then seek out opportunities at holiday events to meet new people and share what you do.
4. Leverage the New Year Vibe
Humans are interesting creatures of habit. Every year during the festive season, they’ll indulge in party foods, get drunk at the office party and spend money like it’s going out of fashion. Then on January 1st, it’s as if someone has flicked a magical switch. Almost instantly, people are on a mission to become a better person. They’re motivated to start fresh, kick new goals and re-invent themselves.
This is your chance as a marketer to meet them where they’re at. Offer products and/or services that are aligned with the new year attitude.
Promote offers that:
- Boost organisation & productivity
- Enhance health, fitness & wellbeing
- Help with decluttering & cleaning
- Offer safety and protection
- Compliment the season (ie; Summer fun, Winter warmers etc)
Basically, any product or service that can be aligned with a New Year’s resolution will amplify your marketing success and keep your business growing.
5. Keep in Contact With Your List
If you’re thinking most folks are sipping margaritas by a pool, or skiing up a storm on a mountainside every holiday, think again. People are still checking their emails, browsing social media and actively digital, during this time. And with mobile phones it’s never been easier to keep in front of them, wherever they’re hanging out.
If you commit to consistently turning up and engaging with your community over the Christmas and New Year period, it will definitely help keep the momentum in your business.
Use a CRM or Email Auto Responder to schedule your email broadcasts in advance. Give relevant and authentic value every week so your services stay top of mind. Whether you provide great tips and strategies, helpful advice, or fun and entertaining vignettes, your community will appreciate your generosity.
6. Stay Social
Time spent on social media starts increasing in early October and reaches its peak around New Year’s Eve. People are using their newsfeeds to get gift ideas during the holidays so this is an opportunity for you to boost brand awareness and promote your product.
Ideally, you would have already mapped out a plan for your social media strategy before the holidays commence. Even so, just a few well-thought out posts, aligned to your offers and consistently adding value, will do wonders for your holiday marketing.
If you need some help with a plan, then check out this post: How to Create a Social Media Strategy in 7 Do-able Steps
Once you’ve identified the specific holidays you want to cover, and the content you’re featuring, take time to schedule the content in advance, which will free up your time to provide real-time engagement during peak periods.
Here are some creative ways to use social media to keep growing your business during the holiday season:
Using popular festive related hashtags, will help get more eyes on your social content – especially if your potential customers use Instagram or Twitter
People are always looking for help when it comes to gift ideas. Why not make it super easy for them by providing Gift Lists. Feature “wish lists” curated for your specific audience and niche.
For example, you could create the perfect gift list for new mums, the must have list for gym junkies, the business owners gift guide or the ‘creme de la creme’ shopping spree for fashion lovers.
Just be sure to include your own products and services on the list as well as your favourites from other brands.
Having a special offer for the holidays and then using social media posts to promote it, is a great way to generate buzz and sales among customers.
Offer them only for a limited time or quantity. Bundle a bunch of services for a special price, offer two-for-one deals, provide free shipping or discount coupons.
Support a Charity
Get behind a charity that is aligned with your brand’s values and those of your followers. Hold a fund-raising event or promotion to raise funds for the cause, or collect toys and gifts for the needy. If you’re retailer you could donate a percentage of your holiday sales to your chosen charity.
Giveaways & Contests
The holiday season is the best time to giveaway something to your followers. You could host a competition and giveaway free products or services. Ask followers to post holiday themed content or selfies with a themed hashtag.
If you don’t have products or services you can giveaway, create a free download or exclusive video series. It will also double up as a great lead magnet to boost your email list.
Dress Up In The Spirit
Update your social profile and cover photos with festive-themed images and wording during the holidays. Create themed posts with a Christmas, New Year or Holiday vibe. Check out major retailers for inspiration to see what they do for their customers, for inspiration.
7. Keep It Fresh
Not everyone is looking for a “bargain” or discount during the holiday sales period. Some people just want exciting new offerings that are fresh and innovative.
There are many potential customers, who don’t need that swimsuit or Summer beauty product, prior to the new season. However once the season is in full swing, they’re ready and eager to buy. If you sell retail goods, it’s a good idea to always keep some extra stock ready to sell mid season before you rush into promoting the next season’s offerings.
8. Launch a New Product
If other entrepreneurs in your niche are starting to wind down their online activities, then this is the ideal time for you to step up and stand out. Why not launch a brand new product?
In fact, the new year is ideal for “new” offerings. People are looking for new ways to improve themselves and get quicker results. And everybody loves something that’s “new” or different to what they’ve seen before.
Naturally, if you choose this strategy, you need to have prepared your launch well in advance of the holiday season so you can execute it smoothly. The longer you plan ahead, the easier it will be to convert clients.
9. Take A Break
Having time out is not only important for you and your family, but also for helping your business growth. Often, the best ideas come to you when relaxing on a beach, or taking a walk in nature – in other words, when you’ve stepped away from your business.
Unplugging on holiday, allows you to shift the way you do business and go from everyday ‘problem solving’ to ‘vision building’ and creative thinking. Inspiration often strikes when create the space for our minds to get creative, so taking a break is integral to separating work from leisure.
If you’re stepping away from your business over the holidays, schedule as much marketing activity as you can in advance, so you don’t have to check in every day on your business.
If you don’t have a team that can keep the momentum going for you in your absence, then at least hire a part-time VA or social media manager to keep your marketing campaigns running smoothly on your behalf.
10. Reach Out For Support
If your business is struggling financially and your marketing efforts are not getting you results, then the holiday season, is not the time to let your ego get the best of you. Reach out and get the help you need.
Invest in a coach or mentor who can give you the support and advice required; ask friends and family to refer business your way; reach out to business colleagues for help in promoting your offers to their communities.
Being honest and vulnerable about your situation won’t damage your business or reputation. It will ony help to build connection and trust, from those who care.
So there’s 10 ways you can keep your growing your business in the holiday season. Let’s make it a Happy Holidays not just for you, but your biz too!
Love to discuss the best ways you can boost your business? Then book in for a Free Virtual Chat here and let’s get your marketing and business thriving.