How To Add Bonuses To Your Online Program & Make It More Enticing

How To Add Bonuses To Your Online Program & Make It More Enticing

how-to-make-your-online-program-more-enticing

Do you currently have an online program or course you’re creating, but feel like it’s lacking something? Are you wondering if it needs a little bit extra?  Something to make it more it exciting?

Then again, maybe you already have an online program or course, but it’s not converting well? People just aren’t excited to buy?

Then, I have just the solution for you!

How To Add Bonuses To Your Online Program & Make It So Much More Enticing!

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Watch on YouTube: https://youtu.be/qWelpJJlexQ

If you sell anything online today, then adding free bonuses as an incentive, is a fantastic way to boost value in the eyes of your customer.

What’s more, if you include a structured bonus plan with your online program, then it really can make the difference between you and your competitors. It really does make it more enticing and super-easy for your ideal client to say “yes.”

Bonuses Are Not New

Now the whole concept of offering a customer something for free, is not a new one. In fact, offering a bonus with products and services, has been around for centuries.

Remember the old television infomercial where the guy declares “Buy this and you’ll also get a free set of steak knives!!?”  Yep, it’s the ‘cliche’ sales pitch that called out to us in our lounge rooms for years.

But whilst that was a really cheesy (and annoying) way for informercials to sell their offers, the fact remains, that offering an extra special “something” for free, really does sweeten the sale for an audience.

a-great-bonus

A Great Bonus Effortlessly Entices Buyers!

Think about this for minute . . . .

Every time you visit the shopping mall, you’re always being offered a whole range of free bonuses.

I know that every Mother’s Day, when I’m looking to buy my mum a beautiful bottle of perfume, I’m always greeted with ‘Buy this perfume, and receive the matching body lotion for free!”

Each time, I’m tempted to go with one particular brand of perfume over another, because it means I’ll get the extra complimentary product.

Everyone loves the idea of receiving a free gift!

The Extra Benefits Of Adding a Bonus

I personally believe bonuses are an important part of your overall program structure. And the benefits to including them in your program package are huge:

A great bonus plan:

  • Increases the perceived value of your program for your client
  • Adds complimentary products and services (that you don’t supply)
  • Enhances the customer experience for your clients
  • Significantly boosts sales!
You know, I absolutely love coming up with new and creative ways to add value not only to my programs, but to my client’s programs too.

That’s because adding a bonus plan is a fun way to make programs different, exciting and super valuable to a client whenever they’re considering investing in you!

People Buy For The Bonuses!

It’s true. I once bought an online program purely for the bonus that came with it.

 

The bonus that came with the program was another entrepreneur’s course. Now this particular bonus course, was one I really wanted. I certainly didn’t mind buying the signature program on offer – it certainly was nice to have. But it was the “bonus course” was the “must have” for me.

 

So essentially, I purchased the first program, so I would receive the 2nd course.

 

In the world of online marketing, we know that many people purchase programs for the same reason. A big part of their decision to purchase a program, is because they’re excited by the bonuses they get.

 

3-types-of-bonuses-to-boost-conversions

 

3 Types of Bonuses To Boost Conversions!

So now you get how pivotal adding a bonus can be, let’s look at 3 types of bonuses you can add to your online programs, that will help boost your sales conversions AND provide an awesome customer experience.

 

1. ACTION TAKERS BONUS

The ‘Action Takers Bonus’ is used to encourage people to act quickly. It’s a great way to help to initiate the purchase, so you can get those sales moving.

 

Great for New Product Launches
Action-taking bonuses are a popular strategy that you’ll see many online entrepreneurs use whenever they’re launching a new product.

 

Often they’ll kick off their launch with a series of webinars (or trainings), and at the end of the webinar, they’ll promote their new program (eg;  “. . . for everyone who signs up for the program today, you’ll also receive this extra bonus!”).

 

So, an ‘Action Takers Bonus’ is ideal when you want to persuade people to take action quickly and then reward them for it.

 

Also Great with Existing Products
An ‘Action-Takers Bonus’, also works well with existing products.

 

For instance, you may decide to re-launch your program or conduct a promotional campaign to help build new interest. Implementing a new bonus to get people excited and eager to buy, will definitely help your potential clients make the decision to act today.

 

So an ‘Action-Takers Bonus’  is one that “rewards” your customers for taking action. It works equally well for both new or existing products and is a great way to give your sales campaign a boost, particularly in the early stages.

 

2. THE EXPIRY BONUS

Like the name implies, this type of bonus comes with an expiry date. This means your potential buyers have to act before a certain date, in order to receive their special bonus.

 

Expiry Bonuses also work really well, strategically placed throughout a product launch or promotional campaign you’re running.

 

When setting up your Expiry Bonus:
  1. Decide on the date deadline you want people to act by, in order to receive their bonus
  2. Notify your audience (ie; target market) to purchase before the deadline, in order to receive their bonus.
So whether you’re promoting your program via a series of Facebook Ads, announcing it via email to your list, or selling tickets to a live event, combining your promotion with an expiry bonus, motivates your audience to purchase sooner rather than later.

 

Including an Expiry Bonus a really good way to help those people who may be sitting on the fence, to make purchase before the deadline.

 

Why Does A Deadline Help Buyers Take Action?

It’s human nature for many people to postpone things. If people believe they have a long time before they have to act, then they have a tendency to put things off that aren’t urgent and focus on other priorities that need to come first.

 

But when you give your prospective customers an incentive to act sooner, then it provides them with a sense of urgency to make the purchase.

 

3. VALUE BOOST BONUS

A ‘Value Post Bonus’ is a bonus without a deadline. It’s a free additional bonus you always include with the purchase of your program.

 

If you have an evergreen program (ie; one that is always available to purchase), then a ‘Value Boost Bonus’ is definitely an add-on you should consider. A well thought out ‘Value Boost Bonus’ is that extra bit of incentive your buyers will love, to make your program so much more irresistible.

 

4. SURPRISE BONUS

One more lovely way to provide bonuses for your clients is with a surprise bonus!
Once you have received enrolments in your program or whenever someone signs up for your services, why not gift them with an extra bonus they don’t expect?

 

A surprise bonus also makes a beautiful thank you gift. You can either send an actual gift in the mail, or email your client a a lovely welcome note with a link to their digital bonus.

right-type-of-bonus

 How To Add Bonuses To Your Online Program

HOT TIPS FOR SETTING UP A BRILLIANT BONUS PLAN!

1. Make the value of your bonuses EQUAL TO or GREATER THAN the investment your customer is making.

This increases the overall value of the investment for the customer. When it comes to making the decision to purchase your program, an amazing bonus bundle will make the sale a seamless one.

2. Aim for 2 to 3 Bonuses for each Signature Program or Course

If it’s difficult to come up with one large bonus for your buyers, then you can bundle together 2 or 3 attractive bonuses, to increase the overall value instead. Your clients will love the extra gifts, especially if it’s something they would have purchased separately anyway.

 

NB: Avoid adding too many bonuses to your bundle, or it can have the reverse effect and devalue your program. Two or three that equal the value of your program will work well.

 

3. Ensure Your Bonuses Enhance The Core Offer

Always ensure the bonuses you choose are related to your program. If the bonuses you add are not related – or don’t enhance your offer –  then won’t help to increase sales. All they’ll do is confuse or overwhelm your customer.

 

The best way to find a bonus that enhances your offer, is to consider:

 

The First Step
What is the First Step your clients need to take before your program? What type of bonuses would help them take this step?

 

The Next Step
After completing your program, what would be the next step your client needs to take? What type of bonuses would support them to do this?

How Can You Enhance Their Experience?

What types of resources, tools or complimentary trainings would support your client’s learning and results when in your program? Could these be offered as a bonus to enhance their learning experience?

There are many directions you can go, when deciding on the ideal bonus. Ultimately, you’ll know which ones best suit your industry, your area of speciality and your client’s needs. If ever in doubt, ask does this ‘compliment’ or ‘takeaway from’ my program and my client’s experience?

Deciding on the Perfect Bonus To Add To Your Online Program

Now if you’re still unsure what type of bonus would be right for your program, you’re welcome to reach out to me here anytime.

 

But one of the easiest and quickest ways to determine the perfect bonus for your audience – is to ask them!
  • What are things your client values?
  • What are they constantly searching for?
  • What other products & services are they interested in?
Ask your audience what products or services they would love as a bonus. Then all you have to do, is brainstorm different ways to provide them!
I hope that inspires you to create some amazing bonuses for your online programs.  

 

You know, adding a “bonus” as an incentive to your offer is just one of the many tips I share in my Awesome Offers Checklist (It’s Free!) .
Download your copy here:

 

 

What Bonus Ideas Do You Have?

Let me know in the comments below what great ideas you have as a bonus, or share what you already offer as a bonus with your online program?

Kym xo

7 Proven Content Marketing Tips for Small Business

Today, small business owners need to be skilled at a lot more than just the product or service they offer. Often they also have to be the bookkeeper, the admin assistant, and of course, the entire marketing department.

But there’s a lot more to marketing a business these days, than just slapping up a website and throwing a Facebook page together. To build a loyal, responsive customer base, you need a proper content marketing strategy in place first.

Content marketing is one of the most effective ways you can engage – and keep – your audience on a budget. So let’s look at some content marketing tips for small business you can implement consistently to attract more customers and build your online profile.

What is Content Marketing?

Put simply, Content Marketing is using information or resources (ie; content) you create and/or gather yourself, and then putting it in a form that is useful and beneficial to your target customer.

The purpose of the content may be to engage your audience and promote discussion about your services, or it could be to offer them useful or exclusive knowledge in exchange for their email address to build up your mailing list.

The most important part of a content marketing strategy is that you need to offer your customers content that is helpful – something that will address a need they have within their own life or business, and for that content to be of a high quality.

Using Content Marketing to Build your Mailing List

A person’s email address and contact details are a valuable and private possession for them – asking them for an email address to add to your mailing list (usually in exchange for something) is like asking someone for their front door key. It’s a trust issue. They have to trust you not to spam them or share their contact details with others.

Marketing solely on social media can be a bit hit and miss and it’s a very crowded marketplace out there, but an email address gives you a direct line onto your customers’ home computer or phone inbox.

So, how do I build enough trust to collect their email address or be given a reprieve from the spam filter?

Easy, show your customer that you’ll provide them with great quality information by solving a problem they have, filling a gap in their knowledge or providing information about a process, product or service they use. Soon they’ll see you as a valuable asset. The more useful and entertaining content you provide, the more interest and trust they’ll have in your other products and services.

7 PROVEN CONTENT MARKETING TIPS FOR SMALL BUSINESS

Step 1: Who is your ideal customer?

To create a strong Content Marketing Strategy for your business, the most important thing to consider first, is to question “Who is my customer?”

It may seem an obvious start, but you’d be surprised at how many businesses assume they know the demographics and interests of their target customer – but when the research rolls in, they find they’ve hit far from the mark!

As an example, does your business target young men as the ideal client? Older women? Pet owners? Childcare workers? Health professionals?

Take the guesswork out of the equation by asking your existing customer base about themselves – a simple five or ten question survey, run through an engine like SurveyMonkey (the first 100 responses are free), will allow you to really define your customer base.

Step 2: Identify what your customer needs

If you can’t ask your customer directly, what they want or need, begin by looking at your competitors. What do they offer and what do they lack?

For example – is it hard to find a step-by-step guide to setting up a specific type of software? Do your customers need ideas for new team-building activities? Would they love an entertaining eBook or case study perhaps?  Or, maybe they’d highly value an exclusive piece of artwork they won’t find anywhere else You could provide information about outsourcing services or set up great resource sites.

In other words, what quality content can you offer your customer, that allows them to see you as a friend, and later, as an expert in your field? When you find those gaps, fill them!

Step 3: Keep a clean, simple style – quality always stands out

There’s no denying it – the internet, and especially social media, are saturated with content. Busy pages, overcrowded advertisements and messy images – they’re flying in on every platform, every day.

Every business wants a piece of your customers’ attention – and marketing done wrong, looks a lot like spam. Your customers are rightfully wary of it.

This isn’t all bad news, in fact it’s great! Use their discerning eye to your advantage.

Keep your content clean, simple and to the point. In a pond full of fish, be the swan.

Step 4: Choose your words wisely

As I mentioned earlier, most customers are savvy, discerning and wear a healthy coat of spam-repellent! The best way to combat their hesitation in committing, is to be authentic.

I can’t stress this one enough. Be yourself.

Think of it this way –  have you ever seen a movie that had the potential to be great, but was let down by that one actor that couldn’t quite cut it? They tried too hard to be someone else, but despite their best efforts, we just see them. The real person.

Our ‘fake’ radars started beeping and they were no longer ‘believable’ as anything else. Now, unless you’re the small business equivalent of a golden globe winner, your customers will certainly recognise a false image if you project it. There’s really no need.

Be yourself – your own wonderful, creative, motivated, number-crunching, card-swapping, kid-wrangling or jet-setting self. Let them know who you are and what your business goals look like by showing them through your words, images, posts or articles. Provide interesting and useful content to your clients, and they’ll return the favour with their loyalty.

Providing quality content isn’t just a way of getting something back from your customers, it’s fundamentally about relationships. Building a great relationship between you, your customer and your brand is number one priority. Sales follow trust.

Step 5:  Pretty as a Picture

Stand out from the crowd by incorporating high quality, stylish images into your content. With dozens of royalty-free sites available online and many low-cost subscriptions available, there’s really no excuse to be sharing dull content.

Check the term and conditions of use before you download – many royalty-free sites simply require an acknowledgement as the image source in your work, or you can search by topic or keyword and buy licences for stand-out images and videos from sites like iStockphoto, Shutterstock, Pond5 and  Video Blocks.

Let your content tell the full story, pictures and all.

Step 6: Don’t just share your content, collaborate!

Now that you’ve defined your audience, figured out what they need and then created a strong, entertaining piece of content to fill that gap in their knowledge (with images!) you simply need to post it to your site and wait for the accolades to come rolling in. Right?! Wrong!

Your new content is now a valuable asset to your business. Share it as widely as you can! Having a great Content Marketing strategy is like having a treasure map, but once you find ‘X’, you still need to dig.

Here are some ideas to make your content work harder for you.

  • Use your Content Marketing resources to offer a value-add to allied businesses, let them share your content to their customer base (increasing your own reach in the process!).
  • Create a podcast/ worksheet/ FAQ sheet or share alongside it.
  • Go searching for examples of your content in real life and interview those businesses to start a discussion about their experiences.

No matter the subject matter, there are countless, creative ways you can collaborate with other small businesses and creatives to achieve mutual success.

Step 7: Keep creating new content!

It may seem a challenge at first, but each new article will build upon those before it. Providing your customers with a steady stream of useful, interesting content will keep your business top-of-mind when the time pops up that they need services that you provide.

If you get stuck for ideas or need a break, bring in a fresh pair of eyes by doing a ‘blog-swap’ article with another product expert, business partner or creative. Search through forums, hashtags and online groups related to your content and engage in their discussions to share your work (with permission) and ask which parts of it you should delve into a little deeper.

Hold a think-tank of your own staff or friends to come up with new topics to write about and best of all – ask your customers directly what they’d like to know.

Make the most of the resources you already have at your disposal – the fact that you already know your own business inside out (plenty of interesting content there!), the direct opinions of your customers and, if you decide to use your content to build a mailing list for your business, ultimately use a direct line of communication between your desk and your customer via a newsletter or alert system.

THE REPLAY

  • Content marketing is the ideal way to build your mailing list. The more useful and entertaining content you provide, the more interest and trust your clients will have in your other products and services.
  • To create a strong Content Marketing Strategy for your business, the most important thing to know is, who is your ideal customer.
  • Identify what your customer needs. What quality content can you offer that allows your customer to see you as a friend and expert in your field?
  • Marketing done wrong, looks a lot like spam. Keep your content clean and in simple style – quality always stands out over quantity.
  • Building a great relationship between you, your customer and your brand is number one priority.Be yourself and create content in your voice.
  • Stand out from the crowd by incorporating high quality, stylish images into your content
  • Share your content and collaborate with other small businesses for mutual success.
  • Keep creating a steady stream of new content for your community

I hope you enjoyed these content marketing tips for small business. Tell us below, what are your best content marketing tips?

Give Them A Performance They’ll Never Forget (Entrepreneurs Take Note!)

Give Them A Performance They’ll Never Forget (Entrepreneurs Take Note!)

How To Get Attention For Your Business

A few weeks ago – whilst on a all-girl’s weekend retreat – a bunch of girlfriends and I wrapped ourselves up in winter woolies and cozied up around a log fire with a glass of red and big box of Favourites chocolates.

It would appear, we were ready to dive into a big deep and meaningful about our love lives or latest crushes.

But no, that wasn’t what were up to at all.

Rather, we were prepping ourselves to dive into the colourful and eclectic world of the Eurovision Song Contest!!

I kid you not! 😉

Now we knew it would be a loooong, late night of 2nd rate singing, “camp” costuming and endless eye-squinting disco lighting effects – but we were compelled to watch it anyway.

Why?

Because Eurovision is pure ENTERTAINMENT!

A belly laughing, fuel-injected montage showcasing everything from Trashy Pop to Diva-style Love Ballads and everything in-between.

But more than that, Eurovision was the perfect excuse to role play.

We got to play harsh critics and pick-to-pieces each and every act . . .

  • We giggled at the young guy (who I swear was no older than 12), channelling Fonzie out of Happy Days!  Complete with a 1960’s oiled quiff and black leather jacket!
  • We ‘oohed and ahhhed’ over the perfect skin and glossy locks of a child-like teen, only to be taken aback when her first note out of that perfect mouth, was painfully out of key! #ouch
  • And, we swooned over “Mr Sweden” (the Eurovision winner BTW) – with his handsome clean looks, sexy pecks, and come-to-bed eyes. And his snazzy digital-effects backdrop desperately attempting to hide his blandish beat.

Yep, it was a ‘cheap-night-in’ of entertainment heaven.

How to Get Attention For Your Business

You know, people will always seek out entertainment. And there is a very good reason why they love to be entertained.

It’s called escapism.

Even for just 5 minutes, if people can completely forget their woes and headaches, and be transported to someplace else – then many are willing to sign up for the experience.

Capturing the attention of your audience online, is not too dissimilar.

The secret however, is knowing how to get your audience to stick around for a whole lot longer than 5 minutes.

That’s where when delivering substance along with entertainment is key.

Quality entertainment will out-live the “car crash” style of entertaining every time.

So, whilst it’s easy to grab your potential customers attention with a “Oh Wow!” or “What The?” style of message initially, it always needs to be backed up with plenty of great stuff.

Great information, great content, great insights or life-changing revelations.

In other words, if you STAY CLASSY and provide quality, then your audience will be happy to stick around for the long term.

So, meanwhile back around the “girl-power” log-fire, I’m happy to say, we witnessed our Aussie Eurovision representative “Guy Sebastian,” doing a great example of just that . . .

He stayed classy.

Guy didn’t resort to shock tactics at all.

He impressed the crowd and the judges, with his impeccable talent and super star quality – and that’s what landed him an impressive No 5 on the leader board.

Not bad I say.

And we all know that Mr Sebastian ain’t going away anytime soon. He’ll keep on delivering A-class entertainment that I’d be happy to pay full price for any day.

So what about you?

Are you delivering A-class content (and entertainment) in your business?

Are you ready to attract all the right attention to your business (in a classy way)?

Then you can learn how to get your standing ovation over here.

In the meantime, leave me a comment and tell me know who is your favourite “classy” entertainer?

Who would you pay top dollar to see?

Kym xo

 

Brave Beautiful Business

Are You Attracting Your Ideal Clients or Gate Crashers?

Are You Attracting Your Ideal Clients or Gate Crashers?

How To Attract Fans

If you’re anything like me, you want to feel good when working in your business. Not an “it’s ok” kinda feeling or “I just gotta make it through the day” feeling, but a genuine “I can’t believe I get paid to do this’ type of feeling! If it’s important to you how your business feels (and BTW I think it’s mega important), then creating that fabulous vibe, includes working with people you like, and who like you! It’s about attracting your ideal clients.

 

Step into this picture for a moment . . .

You’re an talented artist who is about to perform your concert to a sold-out audience. You’ve rehearsed for month, perfected your moves, and the repertoire of songs you’ll be belting out is world class.

You’re ready as ever and feeling pumped.

But there’s a defining choice you can make. Tonight, you get to choose between two distinct types of audiences. You can choose to sing your heart out to either . .

1. an audience of 5000 people, who have all randomly turned up five minutes before the show starts, and grabbed whatever scalpers ticket they can get their hands on, from out the front of the venue.

These guys are mostly a mish-mash crowd of “any-song-will-do’  type dudes, seeking a brief distraction. They have no real passion for your style of music and this is blatantly obvious when they get totally bored and rudely walk out half-way through your performance.

Worse still, most of them make a beeline to the ticket office and demand a refund!

 

Or, you can step out on stage to. . 

2. An audience of 1000 dedicated die-hard fans. All these super-keen kids have camped out overnight to secure their very own cherished ticket.

They are a select bunch of besotted individuals all totally stoked to be at your gig. All super excited and desperately wanting want to know you better and connect with you. Committed admirers who sing-a-long out loud to each song, and enthusiastically dance, applaud and yell for more, from start to finish. 

An audience so devoted, that once your gig is over, they keep raving about you to all their buddies, and can’t wait to instantly download your album on iTunes – even before they’ve left the venue!

Hmm. . pretty hard choice? (not!)

I’m absolutely certain what audience I would prefer – and the same should go for your business. Make quality your focus over quantity.

 

Attracting Your Ideal Clients

Attracting your ideal clients is not about getting ‘everyone’s attention – it’s about getting the ‘right’ peoples attention.

I would much prefer have a boutique list of ideal clients any day, than a massive list of potential clients who couldn’t care less about what’s on offer.

Why?

Because your ideal clients are the clients who are the perfect fit for YOUR business. Which means they are interested in what you have to say, what you share, and the things you offer to them.

What’s more you’re going to have a marketing campaign that works!

 

The Ideal Client Experience

When you work with an ideal client it feels like a match made in heaven. You go together like milk & cookies and vegemite & toast, like sunsets & beaches and little black dresses & cocktails, like Keith & Nicole and William and Kate . . .

Yep, you perfectly go together just like this little ditty!

{I love any chance to throw in a tune – and anyway, who can resist a classic like Grease?! 😉 }

Any-hoo – time to get back to more “serious” business.

When you have a list of ideal clients ready and eager to buy, doing business suddenly becomes a joy. There’s no more pushing and haggling to sell. No more convincing and justifying your value (yay for that!) And no more buyers remorse or refund requests.

You dream audience desperately wants what you’ve got – and when you can give it to them packaged just they way they like it, and then transform their lives – you’re well on your way to becoming their hero and they, your number one fans!

 

Intimate Marketing

The best way to attract ideal clients to make your marketing intimate.

Now, before you start panicking –  I’m not talking about making them your next love interest – but knowing your ideal clients so well, that you can communicate to them in a totally personalised way.

Talking about ideal clients to some business owners makes can make them get nervous. They worry that if they focus in on only one type of client, they’ll risk losing money from the general population. Or they also worry, if they are already struggling to get business, that narrowing down their target market will only make things worse.

Although their concerns seem rations, nothing could be further from the truth. In fact, narrowing down your marketing focus to an intimate style model (ie; understanding one ideal customer) will actually help bring in more business.

It’s like the saying:

“If you try to do business with everyone,

you’ll end up doing business with no-one!”

Tweet: “If you try to do business with everyone, you'll end us doing business with no-one!” http://bit.ly/19gbqIc @kymmulcahy #intimate #marketing

Focusing on one specific client makes your marketing messages far more compelling and engaging – it also makes creating your strategic marketing plan SO much simpler and WAY more powerful.

You get to know

// What specific marketing channels to use and where
// Whether to market offline or online and where and how to advertise
// What words to use to connect with your audience and entice them to take action
// What products and services they love AND where they’re likely to hang out

When you style your message so that it is in intimate fashion, in other words, write it so it feels like it was written only for the person receiving it, then it will literally reach out and touch that person in a way that makes them feel completely understood and totally special.

 

How To Identify Your Ideal Client

A lot of business owners usually have a general understanding of their target market’s demographics – such as their age, location, marital status, lifestyle habits and interests  and so on, but only a minority truly understand their ideal client’s psychology when it comes to creating their ideal client avatar.

If you want people to buy your products and services, then you must know what it is they want.

Ask yourself . . . 

  • What pain do they have? What cure do they need?
  • What annoys them and gets under their skin?
  • What lights them up and ignites their passion?
  •  What are their favourite products and services they have purchased in the past?
  • What was it about those products that they loved and wanted the most?

and importantly . . .

  • What don’t they want? What do they find annoying and frustrating. What are they worried about?

This is when you need to put your ego aside – the part of you which thinks it knows best. You have to toss aside your belief that everyone wants the same that you do.

Because guess what?  Here’s a huge reality check!

People don’t care about you. They only care about themselves.

Your ideal client only wants to know WHAT’S IN IT FOR THEM

Missing this point is a critical mistake many business owners make. A costly mistake that is hugely detrimental to their bottom line.

Many business owners when they market put the focus on themselves and their company, instead of the person they are speaking to.

They talk about how great their business is, what awards they’ve won and how profitable they are.

They make it ALL about them.

But here’s the thing. No-one gives a hoot about you.

They only care about themselves.

Remember this crucial step when communicating to your potential customers and you’re already miles ahead of the pack!

 

THE REPLAY

  • Having a successful marketing campaign is not about getting ‘everyone’s attention – it’s about getting the ‘right’ peoples attention.
  • Your ideal clients are the clients who are the perfect fit for YOUR business – they are interested in what you say, share, and the things you offer.
  • When you have a list of dream clients, doing business suddenly becomes a joy. No need for pushing or hard selling (yay for that!)
  • You dream audience desperately wants what you’ve got – and when you give it to them packaged just they way they like it, they’re bound to turn into your number No #1 fans!
  • Attracting your ideal clients is all about making your marketing intimate. Marketing messages that focus on one specific client are far more compelling and engaging and make planning your marketing strategy WAY more easier.
  • If you want people to buy your products and services, then you must know what it is they want.
  • Remember your client only want to know WHAT’S IN IT FOR THEM!

YOUR TURN TO JAM

Now, it’s your turn to share with us your thoughts and ideas in the comments below. .

>Who are your favourite people to work with and serve?

>Who would you hang out all day if you could?

>Does the idea of only focusing on one ideal client make you nervous?

 

Be bold. Be unique. Be you.

Kym xo

Brave Beautiful Business

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