It’s your own special hangout in cyber space that you can completely make your own. Where you can feel free to let your hair down, speak from the heart, and let others get to know your true personality.
It’s your About Me Page.
And it has a big job to play when it comes to connecting with your audience quickly.
How To Write an About Me Page for your Website or Blog
No longer, is a yawn-worthy compilation of facts, enough to make a great impression. I mean, who is going to get excited browsing through a boring biography, robotic list of qualifications and a list of “look at me” business awards.
It’s sooooo (doing business) yesterday!
Today, an unforgettable About Me Page needs to reflect something very special. An inviting repartee that truly speaks to your audience and gives them a personal insight into who you are, what you’re about, and MOST importantly, ‘what’s in it for them?‘
The Most-Popular Website 'Pit Stop'
It is human nature, to be curious about others.
We like to know what the neighbours are up to, keep up with the latest news, and have a heads-up on what's hot and what's not.
Just think how many times, you've wanted to know someone else's info - like 'where did she get those rocking jeans?' or 'Hey, I need to know your hairdresser girl, like pronto!'
It's in our DNA. We like to check out other humans.
So naturally, when people hop onto your website, the first thing they do - after perusing your home page - is to pop on over to the "About" tab to check YOU out.
It makes perfect sense, that if you like what you see and read, then your next move, is to find out more about the person behind it.
In fact, statistics are telling us that, About Pages are the second most clicked page on a website. Yep! In fact 60% of a website’s total traffic go straight there.
Woah!! That's a lot of people checking you out!
Like I said, it's totally human nature for people to want to know who you are and what you're about.
So, it's your job, to give them a great first impression!
Here are some tips I've put together, to help you create an About Page that truly reflects you AND connects with your ideal audience in a heart beat.
About Page Tips For Authentic Entrepreneurs
1. Your 'About Me' Is Not All About YOU (#spoileralert)
Now this will sound ironic, but your About Page shouldn't be all about you! It really should be conveying what you offer your audience.
What you can do to help them.
Keep this in mind, whilst planning your content, and you'll definitely have a great head start when it comes to writing an about me page that keeps your readers engaged and wanting more.
2. Bring in the Warm & Fuzzies
Think of your 'About Me Page' as the big warm 'welcome mat' of your website.
Just like welcoming a new friend into your home for the first time, you want to make a new reader feel safe, special, and right at home.
You can do this by empathising with your readers needs, speaking to them in a personal tone, and showing them where to find everything they need.
3. Leave 'Tyre Kickers' at the Curb
A well structured About Page, will also make it obvious who isn't the right visitor for your website.
This is just as important as attracting the right type of person.
Think about it, you want attract and keep visitors who are thrilled to find you and can't wait to devour more of what you have to offer. Ideally, your potential Number One raving fans!
If someone arrives on your site, and they can immediately see you're not for them, than that's a good thing.
You're not wasting their time, or yours, and you'll only make a bigger impact and greater profits by staying true to who you are!
4. Keep it Conversational
Whenever you want to connect with your reader, it's best to write in the "first person."
Use a natural conversational tone, as if you were chatting to them face-to-face.
Save writing in the "3rd person" for your formal bio - which by the way, if you want to include in your 'About' section, is best to leave further down the page.
5. Make It Uniquely Yours
This is where you can really let your personality come out and play.
Show off your style with your brand colours and images. Get creative with your page layout and design.
Make the page as unique and unforgettable as you are.
What To Include In Your About Page
Remember there is no definitive way to set up your about page, but if you aim to include at least a handful of these compelling components, you'll be well on your way to keeping your audience hanging onto every word . .
1. Captivating Opening Statement
You want to speak directly to your audience right from the start.
Begin at the top of the page, with a headline that captures attention. It can be a captivating and benefit-driven phrase which is heart-felt, creative, quirky or bold - any will work well, as long as it is in 'your voice' and welcomes your readers at the get-go.
2. Benefits To The Reader
After you've grabbed their attention with your headline, let your readers know what's in it for them.
You want them to know you understand them and their problems, as well as highlight what they can expect from you and your website.
This is also the ideal opportunity to explain the type of clients you work with, and what benefits they receive as a result. (Hint: the perfect place to share your core brand statement).
3. Your "Why"
Let you readers know 'why' you do what you do.
Your vision and mission. Your passions and purpose.
The more you reveal what inspired you to begin this work and the love for what you do, the quicker you will connect with other like-minded people who would love to align with you.
4. Your Story
The most compelling way to connect with your audience is by telling a story.
And there is no better place to share "your" story than on your about page.
Share the journey of how you got here. How did you start out in business? Why have you chosen this work? What have been the major challenges and hurdles you have had to overcome?
Let us get to know the real you and share a bit about your personal and family life - fun moments, meaningful memories, your favourite things - are wonderful ways to help your readers get a sense of "you."
You can even touch on the low points in your life, - this truly adds 'heart' to your story, and lets your readers truly see you has a fellow human being.
5. Engaging Images
Images are an important component on an engaging About Page.
Rather than just your one "bio" photo, include other images that help the reader get to know you, your business and show off your personality.
Pictures of you with family and friends, behind-the-scenes in business and enjoying what you do outside of work are all wonderful ways to showcase you.
Plus . . . adding images is also a great way to break up all the text and keep your readers interested and scrolling down the page.
6. Social Proof
Your About Page is also a great place to share a few client testimonials. Readers love seeing social proof, and someone else singing your praises, is always going to give you more credibility, than you singing your own.
TIP: Think of your testimonials like images, and use them to break up the text and keep readers scrolling down the page.
7. Lead Magnet
Now that you have your readers attention, you have perfect opportunity to invite them to join your list.
A popular spot to do this on the About Me Page is at the bottom of the page. Alternatively, you may feature it permanently in the right-hand-side column of your blog.
Nothing connects instantly like video.
Whether you choose to use one on your home page or about page, it's a sure-fire way to create instant rapport and connect with those beautiful clients you're here to serve.
Your About Page video should speak directly to your ideal client, welcome them to your space and again, let them know what to expect and what's in it for them!
9. Handy Links
Another great option, is to give your readers a quick tour of the best of your site. Include links to pages within your site that you'll know will be informative and interesting to them.
These could include:
- Start Here page (a page that highlights the best posts &/or resources in one place, for first time visitors).
- A list of your most popular blog posts
- Opt In for your Newsletter or Free Gift
- Media Page
- Professional Bio (if this is featured on a separate web page)
- Social Media links
About Page Inspiration (and then some . . )
Looking for some inspiration to get started?
Here's a round up of a variety About Page's I particularly love. Each one has their own unique flavour, yet does a great job of engaging and connecting their particular audience so they'll stick around for more.
Use these gems as a guide only. Take a note of what you love (or don't love), and then reflect on how you can bring to life your page with your own voice and personality.
Keep in mind, that your About Me Page should be a "fluid" piece of content that can be fine-tuned and can developed, as you, and your business grow.
Don't overthink the writing process. Just start by noting down what you want people to know and let it evolve from there.
Now go and have fun creating!
- The About Page is the second most clicked page on any website.
- Your About Me Page is ironically not all about you. Speak to your audience and always let them know what's in it for them!
- Make your About Page uniquely yours - write in your tone of voice, use imagery, eye-catching design, and that show off your personality.
- Include key components that keep your reader engaged and connected:
- opening statement
- benefits to the reader
- your why
- your story
- engaging images &/or video
- social proof
- handy links to relevant information
- Take inspiration from amazing About Pages, but always, ALWAYS make it your own!
Have you discovered someone else's About Page, you absolutely adore?
Do you do, or use something unique, in your own About Page, that isn't mentioned here?
Please let me know, and share with us in the comments!