Everyone knows social media is the greatest marketing invention since billboards. And since everyone knows this, everyone uses it. But how can you make your brand stand out in a sea of social media content? Here’s how to create a social media strategy in 7 do-able steps—and have fun with it too!
If you’ve ever had that frustrating feeling of being lost in a social media sea, surrounded by waves of viral content, then I completely understand. I know because I’ve been there too.
It can be challenging when you first learn how to create a social media strategy, but I promise it gets easier (and more enjoyable) as you go along.
Why create a social media strategy?
It’s common to think, “If everyone is using social media, maybe I should be doing something else in order to stand out.” But cancel that thought. Don’t try and reinvent the wheel.
Think of it like the popularity of karaoke. Even though everyone may choose the same songs over and over again, each person still has their own uniquely special voice. You can still represent your own distinct brand on a common platform. Plus, if everyone is using social media that means that
- you know it works and
- you know you’ll have a wide market to reach!
A social media strategy does two major things:
- It gains exposure for your brand through viral campaigns and shareable content
- It improves your relationship with your current audience by providing them with information, entertainment, and a strong brand image.
So now, it’s time to talk about how to create a social media strategy that will be successful.
1. Know Your Audience.
You likely already know your target audience from building your business. You should know their general demographics, psychographics, wants and needs. Now think of your audience in terms of the content they want from you:
- How do they want content delivered?
- Are they hoping for helpful tips? Entertainment? Secret information?
- How will your content better their lives in some way (even if just for a moment)?
Apply what you know about your audience. Think about how your audience usually interacts with your brand to determine how to create a social media strategy that is most relevant to them.
Keep It Simple, Sunshine! When you’re planning out how to create a social media strategy, it may feel like an arduous or extensive process. It shouldn’t feel like this!
If it does, your campaign is likely too involved to be successful. Social media should be fun, so you should be having fun with it too! Simplicity is key.
Social media is about quick, snippets of entertaining information. CGV: Concise Goes Viral A short video, an infographic, a listicle, a meme: these go viral much faster than long-content. Why? Our world has a short attention span in a time of constant running and fast technology.
Stick to two or three main marketing messages. What is the main point you want to get across? Okay, great. Now use two or three examples or visual features to share it with your consumers.
3. Engage Your Audience with an Intriguing Headline.
Which one headline would you be more likely to click on: “Training Your Puppy” or “7 Bizarre Facts You Never Knew About Puppy Training” Probably the latter, right?
According to CopyBlogger, 8 out of 10 people will read a headline, but only 2 in 10 will keep reading! And then trying to convert those 2 people to share your content?! It’s not easy. This is why the headline can make or break your social media campaign success.
The headline intrigues your reader to learn more about what you have to say. With so much content out there, they could likely find similar information two clicks away—make them want to click on your headline. When you’re working out how to create a social media strategy, spend the largest amount of time perfecting your title.
3 tips to creating a sizzling hot headline:
- Use numbers
- Use attention-grabbing, actionable, and shocking adjectives
- Use cliffhangers that tease the reader into wanting more…
4. Visuals, Visuals, VISUALS!
Content that includes video and pictures is generally more share-worthy and search engine optimized. You want to emotionally connect to your audience.
Think about what visuals will move your audience in a way that relates to your brand? Your content can be funny, informative, surprising, inspiring, or provocative—or a mixture.
When thinking about how to create a social media strategy, you want every aspect of the campaign to be out of the box, vibrant, and unexpected. Give your audience something to remember you by. Social Media Today offers some useful tips on how to make compelling visuals.
5. Quote Influencers.
You know your target audience: where they hang out, what they want, and who they like. Take quotes from icons or experts in your industry and rework them into your own idea.
Influencers already know to create a social media strategy that can go viral with your shared audience—so use their help and advice. Then, when you share your post, you can tag the influencer in the content and message them directly to let them know that you included them in your post. They may respond positively and give you exposure on their own site—which can help you gain viewers and go viral!
6. Make an Ongoing Campaign.
Some social media campaigns are one-and-done. Take The Dollar Shave Club, for example. They made one hilarious video and their business skyrocketed (and they were just bought by Unilever for $1 billion).
Although that can happen with amazing, unique content that is targeted at the consumer, that’s not usually how it works. Usually, the best campaigns are those that are continuously in front of their audience.
Another standout campaign was An Oreo A Day. Oreo used their cookie to tell the major news story every day for 100 days. It had immense interaction with their audience (basically, everyone with taste buds) because they demonstrated a connection to world problems while still being goofy. Their campaign ran for 100 days, and they became well known as one of the best social media marketing teams to date.
When thinking of how to create a social media strategy, think of the long-term goals and continuing campaigns that can put you in front of your audience’s eyes consistently and captivatingly.
TIP: Click here to download my Free Guide “The Essential Social Media Campaign Checklist” to fast-track this step.
7. MOST IMPORTANT: Add Your personality!
If you take anything away from this article it’s this: your brand is at the centre of your social media campaign! People want personality in their brands and in their lives.
They want content that has heart. Content that will make them laugh, cry, agree with you, like you, trust you. Personality will help you connect to your audience, build better relationships, and attract a wider audience—which will lead to exponential business growth.
The first step when learning how to create a social media strategy is building your unique voice, which will be at the heart and soul of your campaign. My program Your Unique Voice is perfect for the entrepreneur who is ready to amplify their voice and start singing (metaphorically) on social media!
Learning how to create a social media strategy can be daunting. But if you take it one step at a time, you’ll be able to reach your destination and sing your heart out!
The goal of your social media strategy is to
- Gain exposure
- Improve relationship with audience
In order to create a savvy social media strategy you have to
- Know how your audience’s online hangouts and how they interact with content
- Keep it simple! Concise information is what goes viral.
- Create a catchy headline with “3 shocking cliffhangers.”
- Include compelling visuals
- Quote influencers to gain credibility and a wider reach.
- “100 Days of Oreos is better than 1 day of Oreos”
- Your brand has a personality, let it shine through.
Are you ready to take that first step towards a seamless social media strategy?
Download this FREE checklist to help you learn how to create a social media strategy from scratch!